Effective, Ongoing Public Relations
Good public relations (PR) is a carefully planned, sustained effort to establish a corporate identity, maintain credibility and promote communication between an organization and its public. In other...
View ArticleIs Your Website Marketing You Well?
In today’s world of savvy technology-driven customers, your Website is your No. 1 business calling card. Is your company’s Website positioned to do that? Is it marketing you well? Is it helping you...
View ArticleClik here to view.
E-mail Etiquette Tips
For most businesses, e-mail is the preferred choice for correspondence. With its widespread use in the workplace, it is important to follow some e-mail etiquette basics and treat it like a business...
View ArticleClik here to view.
What is HTML5 and How Does It Affect Me?
HTML or Hypertext Markup Language is a formatting language that programmers and developers use to create documents on the Web. HTML5 is being developed as the next major revision of HTML. For most of...
View ArticleClik here to view.
Are You Ready for Mobile?
Globally, “dumb-phone” users still outnumber “smartphone” users by 5.6 billion to 835 million, but not so in the United States. Smartphone users are on the rise, growing each year, and predicted to...
View ArticleClik here to view.
Great Product Names are Powerful
Great product names are a powerful force in branding and marketing. They differentiate a company from its competitors, make an emotional connection with customers and help build a highly favored brand....
View ArticleBrand Strategy and Planning Set You Apart
Brand dominance sets your company or organization apart from others in today’s globally competitive environment. Yet, having an excellent brand position doesn’t come easily or happen overnight. Brand...
View ArticleYour Website: Center of Your Marketing Strategy
Your website belongs at the center of your marketing strategy. Its about connecting with customers, an activity that’s the core of every marketing effort. Designing a website can be a real challenge....
View ArticleClik here to view.
Responsive Emails Could Make the Difference in Your Email Response Rate!
By now, you should have heard about responsive websites. We discussed this in our last newsletter, and you should consider making your emails responsive also. Just as more and more people are viewing...
View ArticleClik here to view.
Social Marketing and Relationship Building
Social marketing is all about building relationships. Using social media such as Facebook, Twitter, LinkedIn, Google+ and YouTube are great additions to your customer relationship management (CRM)...
View ArticleClik here to view.
Is Your Website Secure?
With the recent GoDaddy outage in the news, it seems like a good time to think about website security. Although hackers, as initially reported, did not cause GoDaddy’s outage, news stories of...
View ArticleEmail Marketing – Easy To Do And On Your Budget
Are you using email marketing? You should be! It’s an effective business tool to incorporate in your customer-relationship strategy for communicating and interacting with customers. You must maintain a...
View ArticleClik here to view.
The Comma: Such a Little Mark, So Much Confusion
Did you know that no other form of punctuation is more important to understand than the comma? Recently I saw this printed on a t-shirt, and it’s a great example of how a comma can change the meaning...
View ArticleClik here to view.
A Compelling Reason to Upgrade: Joomla 3.0 Offers Responsive and Mobile-Ready...
If you’ve been waiting for a good reason to update your old Joomla website, or add a content management system on to an old HTML website, the new Joomla 3.0 may have the bells and whistles you’ve been...
View ArticleClik here to view.
Make Use of Open Source Fonts!
Open source fonts are certainly not new, but as support for open source fonts continues to grow, the days of being limited to using only Arial and Verdana on the Internet are finally disappearing! The...
View ArticleClik here to view.
It’s Time to Take an Integrated Marketing Approach
In 2013, if you aren’t already, you should take an integrated marketing and communications approach, using a mix of offline and online activities. If your marketing and communications plan has not...
View ArticleProactive Media Relations Will Increase Your Brand Visibility
Companies should welcome and encourage attention from the media. If you aren’t getting press coverage, you should be taking steps to increase your company’s brand visibility. The process begins with...
View ArticleProactive Media Relations Will Increase Your Brand Visibility
Companies should welcome and encourage attention from the media. If you aren’t getting press coverage, you should be taking steps to increase your company’s brand visibility. The process begins with...
View ArticleBuilding Your Brand
With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results....
View ArticleCapturing Customer Loyalty Through Social Media
A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and...
View ArticleMarket Research: The Backbone Of Your Strategic Marketing Plan
The success of your strategic marketing plan is as good as the information that it is based on. Conducting research will give you valuable insight to help shape your marketing strategy, plan and...
View ArticleDeveloping a Strong Corporate Image
In today’s fast-paced, 24-7, mobile and competitive world, accurately and effectively communicating your company’s values and unique capabilities are vital to success. A powerful corporate image is...
View ArticleWorking With a Creative Agency
The following overview will help you become familiar with creative process and give you an understanding of your role in ensuring the success of your projects when working with your creative agency. S...
View ArticleMarketing and Public Relations Ideas for Recruiting
Every day, thousands of job candidates look for a job. They begin by looking for a publicized opening or contacting a third-party recruiter. Once they see or hear about a position that interests them,...
View ArticlePortrait Photography Tips for Staff Photos
At some point in your career as a marketer or advertiser, you will need to take photographs of people at your company. It could be for your website, at an event, for your annual report or corporate...
View Article